30 June 2014

The Dixie Cups

Beefeater London District was amazing! first time we've done a TLO pop up abroad!

31 May 2014

Colleen Green!

amazing cotton crochet deadstock top limited now available at TLO!
D O L P H I N S, the MEGA best-seller of the month! Super thanks to our superstar friend Maria Pizzeria that deffo put in the map! 
also the most POP ART thing happened to us this month as the Beefeater Destillery opened its doors to the public with a new visitor's exhibition! THERE IS A TLO LONDON CAB! Loving The Lazy Ones sign on top of the wheel! This is fantastic! Obvs all thanks to our customers, cos we are a shop!

30 April 2014

Soft Pink Truth!

so sorry that you are boring!
TLO is 10 years old! wow established in april 2004 yeah! so proud! its all thanks to you ppl! LOVE YOU!
we are loving our newness, we have some cool embroidered fringe tops!
We can't believe the nice words about us, our London adventure and our task as Beefeater Gin ambassadors by some of the best magazines! Look we were in ELLE and VOGUE and Glamour Spain!
Elle  said "Natalia and Diego, the geniuses behind The Lazy Ones, we discover the designs from these spaniards in love with London. London is everything for the owners of The Lazy Ones store located in Shoreditch. Discover the new Beefeater ambassadors". Thanks Elle Spain as well for selecting their favourite TLO items from spring 14. Link to Elle Spain article here! 
Vogue Spain said "The spaniards Nat and Diego moved to London over 10 years ago and today they run one of the most acclaimed stores in East London. We have a look at their lives behind the scenes."
Also pretty pretty pretty amazed to read this piece on Vogue Spain! link here we never seen so many cool pics of us together!
And Glamour said : The vintage London from The Lazy Ones, a success Made in Spain, Nat and Diego dress in their Shoreditch store celebs like Alexa Chung, Keira Knightley and Kate Moss. Link here! 
Thanks you so much!
We really hope our thoughts about London can inspire others to follow their dreams like we did! 
Nat&Diego xx

31 March 2014

Total Control!

 Hiya! this is what we've up to in March, we have a new premium spring collection of maxi dresses! 
 I'm so punk! lolz all pics by Bello Easo, obvs!

most stunning one from the maxi dresses collection, it's hand embroidered! comes in black and in royal blue too
before launching our maxi collection we had also a great response on mini dresses! so POP!
those unicorn bags from somewherexnowhere were such a hit!
lazy bags are back! hand-drawn by Nat
Sarah Mckevitt tagged us in this drawing she was doing of Nat and Jules, THIS IS AMAZING! highlight!!!
next day it was done! so honoured, her work is amazing check it here https://www.facebook.com/sarahillustration88

I love this red dress too, it's TLO best seller! 
 this purple tie dye cotton dress below is great as an everyday number, just add chunky shoes and a somewhere nowhere furry clutch bag, score!
 awww i love Jules, he is the best dog ever, this is at home just above our shop!
wearing our new mesh tee! and below amanda modelling best TLO total look ever! 
here Hotlanta finest, Amanda, with our velvet jumpsuit, such a hit online www.thelazyones.com 
OMG so kooples!
Thank you so much Cuore magazine for choosing your fav pieces from TLO spring 14. We are so humbled by this experience as Beefeater London dry gin ambassadors. When we were setting up our shop nearly 10 years ago, and we were ourselves painting walls and floors and learning how to use a drill to put up some rails we could never imagine that our London story would reach anybody or that it would become an entrepreneurial example of any sorts. Cheers to that!
Also thanks to Neo2 magazine, our first London job was art directing and styling an editorial so to see a 4-page interview on this issue is so special to us! interview is so fun will add translation soon!

28 February 2014

Half Japanese!

Hi, this is us!, Natalia and Diego, founders and designers of TLO
We love morning walkies around Shoreditch with Jules! This pictures were taken by the team of #thisismylondon campaign, it was a fun day. 
feb has been a really busy month, thanks you all! we made some oversized blazers, so haaaapppyyy!
the best to wear with our re-stock of the deadstock embroidered cotton shirts
amazingly hand-embroidered!
Also we are now the proud stockist of Somewhere Nowhere
we met with the designers in their studio, they are so talented! it was fun.
this is the first drop and more coming soon!
and MORE fluff and our tiger backpacks are now back in stock! 
really embraced by the fashion world! instafamous!
Thanks so much to Elle Spain for talking about our shop in you feb 14 issue!
We are ambassadors of beefeater London Gin and someone has spotted our ad in a bus stop in Spain! Unbelievable!
hey, look how tidy is our store! love it!