17 July 2009
Top secret!
Exclusive preview of Des Moines autumn 09! Amazing fabric, amazing cut. Really excited about newness right now!
13 July 2009
Sleeves on a plane!
If you wanna know up-to-the-minute news on what happening with your favourite label, check our twitter and you'll be the first to know when Shenae Grimes appeared wearing a Des Moines skirt on 90210 or when Kiera Knightley and Rupert Friend came to shop at The Lazy ones!
27 June 2009
15 June 2009
01 June 2009
New silhouette



We can't wait to show you our latest new dress, this is a sneak preview! And we have this rather nice crop top to show you too. Also don't you think those shoes are so Des Moines? available at The Lazy Ones soon.
16 May 2009
She's never read my poems


Update:Kiera Knightley and Rupert Friend browsing at The Lazy Ones for almost 20 min. Wanting to really get thread dress navy.Branding our dresses as "lovely".


10 May 2009
Once upon a time!

and also the light denim one, and she was like, "hey i really like this one but i'm not sure if denim might be a bit stiff to wear for a party". Not at all, i said, we take really good care of sourcing the best fabrics for each garment and i can asure you wearing this denim feels like you have nothing on!. Then i smiled, it's always best to smile after you've been a bit technical, you know.
She looked at me like i was alan sugar's last week fired apprentice and told me she still wasn't convinced. My "you're losing a sale" bell rang loudly so i said, Girl, i'm gonna prove you wrong and at the same time show how Marc Jacobs it's not the only designer out there who likes a stretch.
So i was like you can do this, aaand this, and most surely you can also do this and......

.... just as i was going down with dog, she told me she was convinced and she bought it and left quite quickly! God how am i like?! She also left before i could show her all you can do with my one-off cut-out tees!
Or though probably the best you can do with a tee it's chilax! have a nice day!
26 April 2009
Buy me online!




Crazy week! New s/s 09 Des Moines designs are now available at Pixiemarket.com , be quick because first delivery sold out in 24 hours! click on the link and make your purchase, so easy! Also a limited edition velour postpunk top out now and only available in London at Topshop Oxford Circus. Coolio, we are off to twitter , see ya there!
17 April 2009
I can't control myself!
Anyfashionbiz, next week new Des Moines s/s pieces will be out on Pixie Market, which is as cool as it gets right now on the web world, let's be honest!.
02 April 2009
5 years!
happy b-day little cutie shop!
24 March 2009
08 March 2009
28 February 2009
23 February 2009
Je voulez!




The new trends for this season are twin brows, pretty woman hooker chic and lots of Des Moines little gorgeous things. And next week we will unveil more items from our new summer collection(denim jumpsuit anyone?). In the meantime don't pluck your eyebrows.
21 February 2009
Cutting edges again!


To celebrate London Fashion Week we have been cutting tees again! and shorts! Come to The Lazy Ones in Brick Lane to get yours quickly because they'll be available for a limited period only.
13 February 2009
02 February 2009
30 January 2009
23 January 2009
This is hardcore!
Also, if you wanna know a little bit more about us and our store, The Lazy Ones, there's an article in london.unlike. from the lovely Kirsty "that's just my vibe" Mckie. She also did some shopping, so check out her blog to see what she snapped up!
15 January 2009
say hi to your new clothes





It's chilly out there!
You can now become a fan of Des Moines on facebook where you can post your des moines outfit or add your opinion on our discussion board!
And for worldwide shoppers go now to pixiemarket.com to buy our Thread Dress. Exciting 2009!
29 December 2008
20 December 2008
Dressed in Dresden
The cocktail dress(below left)! Thanks god a picture is worth more than a thousand words 'cos i can't really type much right now as i'm serving customers at the shop!. Below right is the new version, less vintage and more edgy, of the flow dress, which as well you can buy in the new york and L.A. stores of pixie market (r u reading that mum?).
04 December 2008
26 November 2008
It's our time, our time!




And the limited edition of the LDN dress (the blue ldn, on the left below) has been so well received that we have decided to add the same detailing to the original design and look how fantastic has turn out!
20 November 2008
i wanna go to cool places with you!
What a nice new dress! it's the Flow dress. Those sleeves are so arty....so 70's, with the collar..magnifique!
The two dresses from the last post, the thread dress and the blue ldn dress, provoked quite a riot in Topshop last week, most succesful launch of a collection ever for Des Moines in Topshop. So exciting! We are working on new ones and we can't wait to show you. In the meantime go to see Heartbreak at the ICA.
And are you one of the few girls that got her hands into this limited edition pieces?

10 November 2008
Fight for your right to party (season)! xmas 08 collection.
We are working on more so we keep you posted!
The first design is the thread dress, can you believe the top part is actually jersey? It's such an amazing fabric, paired with the most delicious pure silk with gold stripes. All the trimmings are vintage and very exclusive.
The second garment, the blue ldn dress, is a limited edition and a rework of the lovely LDN dress. The skirt is shorter than the original and made out of crepe de chine. The top part is a really rare thick jersey, when you have it on it acts almost like a corset on you. Also we made it with an open back cos it's sexy!.
The third one is the puffball feather attack! so luxurious!.
29 October 2008
Awesome!

21 October 2008
Virtuality!
hi, lots of amazing new things happening to Des Moines, that's the main reason of the slow posting this october, but we'll tell you all about it later.
This is our new video for our new song virtuality, a tune about online shopping! i love it, it's so crazy!.
12 October 2008
Hot & Cold
After starting our series of fashion capitals with the LDN dress, we continue it with the Paris dress which is the one on the second picture. Red and white chiffon, blue creppe and a contrasting bias binding in the collar, tres chic , non? The perfect dress if you wanna stop being demode.
25 September 2008
Fashion designer loses the plot!

East-London fashion designer Nat Colom lost the plot as she was trying on her own new creation. The member of the creative duo The Lazy Ones was shooting in her studio pictures for the launching of her new LDN dress, a red jersey frock with a rather funky frontal pannelling, when she started shouting "i'm feeling so light, this is soooo Agy!" and "yoooou better call Katie Graaand right now!". The situation took a dramatic twist as the Ange dress designer headed to the window in, what is rumored, was an attemp to emulate Laura Hollins in her latest spread for Pop magazine where she jumped from a 5th floor. Luckily everything ended up well as Diego, the other member of The Lazy Ones, remind her that he was no Ryan Mcginley and most importantly that there was no safety net or any fake snow for that matter.
The LDN dress is safely in stores now.


14 September 2008
Cutting edges!




We have created a collection of cut-out t-shirts to celebrate london Fashion Week. Exclusively at The Lazy Ones, they are limited and will surely give you that extra edge needed in this town when the tube is full of models going to castings! Also we have a new version of the lacy dress, as the first batch is sold out!

06 September 2008
Bolero Mix!



This is the first Des Moines bolero jacket, very dark romance!
the body of the bolero is made with an amazing thready-furry luxurious fabric and the sleeves are black chiffon. The applique is a vintage taffeta corsage flower.
Nat is not hidding like Angelina, we just have been too busy lately to be able to shoot our designs in our typical arti way, but we will soon. In the meantime we are filling the world with new garments for you, so you look the coolest this autumn
26 August 2008
FResH & WilD



These 3 new pieces are amazing! they were put together in 24 hours! Nat woke up at 8am last thrusday and did the 3 patterns for them(we call them Party, Arty & Aggy or 3-Y, ha! fashion joke!). We then went to buy the fabrics and took them to the studio. Then there's all that cutting and joining thingy with the sewing machine. And the pressing.
By friday at midday they were already in Topshop and at The Lazy Ones. we love it!
That's one of the most exciting things about Des Moines (& The Lazy Ones too!) We are MADE IN LONDON! All the materials are bought in London, every single garment is manufactured in London....In fact, we can safely say that when you are buying Des Moines you are buying a piece of ALBIOOON!
21 August 2008
Taking the fashion world by storm!




There was a lightning storm the day we shoot the post with the new a/w 08 designs. I filmed it and took stills of it. It looks photoshopped!aaaamaziiing!Also why the background looks like stonehenge?
18 August 2008
teen vogue baby!
Style bubble was on teen vogue and she was wearing Des Moines!
We did a few weeks back a photoshoot for the september issue of ASOS magazine for a feature called "stars of the internet", well they said that!, we don't believe it, but it's a nice thing to label us into, although the best support ever was this e-mail from a few weeks back! we love you!!rock and roll!
| Sent: | 25 July 2008 22:45:26 |
| To: | thelazyones@hotmail.com |
Just wanted to say...I fucking love your stuff. It's not often you find a shop where you like everything in it. Just wanted to show a little appreciation
SEE YA SOON
10 August 2008
08 August 2008
04 August 2008
31 July 2008
28 July 2008
illusion of a heatwave
I love her new "speed-shopping" approach, we do the same!it just needs a bit more concentration than bargain hunting, but surprisingly you get it right more often, well..... not that day that Nat bought the ugliest bat-sleeved, turtle-neck, rhinestones jumper on earth, hahaha.
23 July 2008
Relevance
We are still putting our final touches to our new collection. It will be in stores from saturday, not all of it, we will slowly drop designs after and actually before! i forgot there is one new design already on sale. The good thing about having a label that its run entirely in London is that you can move so fast. Fashionwise i mean, because moving from A to B isn't as easy as it seems in this city. That's why we can create The Others. The Others are what we call to variations of our best sellers, that way there is a always a little bit extra love and exclusivity in our designs.
Check out Karine from Coffee&cigarettes wearing a rare and limited version of the postpunk top.
Karine is so cool, she once hugged Ian svenonius, went on a date with a teens of thailand and has a pic with grace jones cos she toured with her dad!
20 July 2008
who's back?


You end up with a bunch of screen printed lazy tees! check out my "blue still" pose! We have many more designs, come to The Lazy Ones and you could see them, try them on and for only £25 take them home!


And next week, almost everything you've seen here will become old news as we will unveil the first pieces of our winter range.
15 July 2008
chopped!
oh yes! a Des Moines ruffle skirt, and yes, it's not a mini! And while skirts are now available in a longer design, nat's hair has gone shorter! She looks so different! the "anja" works so well on her!
We are always working on new designs and this week we have some very exciting ones, we'll keep you posted!
25 June 2008
Welcome to the jungle


If you must know we have joined the gym! Funnily enough it has a weird effect on our musical taste. Nothing trendy makes our muscles move so while training we ditch chromatics or the teenagers and we feed our ears with the 80's hour on virgin radio!
Pumping Iron


20 June 2008
The Last days of Colour
19 June 2008
09 June 2008
Somebody else
ejoong.blogspot.com
07 June 2008
Lazy Sample Sale
But first remember ONLY today saturday 7th and tomorrow sunday 8th of june we are holding a Des Moines sample sale at The Lazy Ones. up to 70% cheaper. Soon will be one year of our topshop deal and we thought it would be cute to have our first ever sample sale, so there, come!.
102, sclater st E1 6HR London
nearest tube station liverpool st.
buses 8, 388, 48, 55.
a minicab can drive you door to door.
and to find out it something that you wanted from past collections is on the sample sale call us! 02077296937
And now to something fresh and new that we have just created for the hot months of the year:



20 May 2008
TOP SECRET
Maybe, maybe, maybe....that's the answer a friend of mine has to everything, lets leave all in the air....
This is a sample of a new style we are working on, we never show samples but we are so excited about this one, it's so cool you can't apreciate it much but the skirt has such a nice cut, it's in an angle but its not bias cut, very flattering.
Gold & Fire
God we do like a cheese title! hahaha.....
The postpunk top featured a few weeks ago is sold out in all its options, success!. We like to keep things interesting so instead of buying another fabric and make the same, we thought it be cool to give it a revamp, and now it's a dress! with a rope belt! the fire option went straight to the stores on friday and there was no time to take proper pic, fashion is so fast! the gold option was finished like and hour ago so it'll be in stores tomorrow tuesday.
10 May 2008
we're living in a bubble/let's go outside!
Style Bubble posted about us 2 days ago, so lovely! our blog views have escalated so much!hi to everybody old and new!The first dress ,nude-ity, is amazing, a lovely A-shape nude chiffon with an antique black lace applique, and will hit the stores on monday 12th. The second one is the oh-so-famous ange dress with a fresh combination of coral and deep red, we call it ange tropical!we are a bit high on vitamin d, sorry for the crazy names.
29 April 2008
22 April 2008
16 April 2008
09 April 2008
Flushin' Mcs down the loo!
03 April 2008
One piece
Still, press always helps to those who are still unsure as sales of the item have increased so much this week, it's almost finished! run for yours 'cos as always there is limited stock!
26 March 2008
lazies does cambridge

23 March 2008
some dirty dancing going on.
We are all over the place because Nat also has been asked to be the new sara cox for one day and present Hidrogenesse new video "Fuig llop fuig llop fuig".
They are huge in Spain, you know... their videos have 20.000 hits on youtube!. We have dressed them in numerous ocasions AND they wrote a track, "Los perezosos", half-inspired by us ,half inspired by monkeys on trees.
ALSO we did our BBC debut on a.. errr...Matthew Wright show, Inside Out, talking about shoreditch new development craze.
And if you are still reading about our own arses i will tell you that Nat appears on th last issue of cult style mag Street!
16 March 2008
i'll take u to the fabric store
Last week we spend our record time getting fabrics, about 5 hours!. It's not that it's difficult for us, in fact when natalia was doing her BA, textiles was one of her fav subjects, it's just that you don't want it to end!.You go from white against white, first cotton but then you change your mind and you love chiffon. Black against grey, then it's all about royal blue and after, here comes stripes!. We had to get it so right because we are launching in another Topshop, this time in Cambridge, it's a brand new huge store opening the 27th of march, we are excited!

We ended up getting lots of pique, chiffon, crepe and a lovely shade of dark grey satin. Although the fabric store you see in the pics, where we went this time is a far cry from Mr. Bophal in brick lane. He would love to scare lost fashion students off so he doesn't have to get up from his chair, he would go :how many meters? how many meters? and people would go, mmm can i see the fabrics first? you want white cotton? yes i have, i have white, blue, red...how many meters?. Hahaha....he is charming,though! He gave us 3 pears once and always tells us all the gossip about other brick lane fabric dinasties.
29 February 2008
25 February 2008
18 February 2008
14 February 2008
we are emo! paramore loves us!

06 February 2008
preview

This wonderful new Des Moines piece will available from next week at topshop in that version you see in the picture and also in a lovely shade of light denim. An inside source tells me a one-off copy of each will be put on sale at The Lazy Ones over the weekend. Reserve your copy now as it will be limited units available.
30 January 2008
separates are fantastic





It's not a dress! it's the latest Des Moines tops and skirts designs, isn't it fun?. As loyal customers might have notice we now offer a wider range of skirt options as we are doing smaller runs but more often. The leather ones are brick lane favorite while oxford circus prefers nautical ones!.
I'm gonna go more often to the cinema now to see any rubbish as i'm in a row with my local dvd place. they wanted to charge me £40 for a movie i forgot to return, give me a break! i hope they don't fancy a shave any time soon. did you know my shop, before it became a travel agency and then the lazy ones, was a barber's place?, no wonder my basement is inaccessible! haha.
06 January 2008
where is senyora?
05 January 2008
resort me up!
03 January 2008
summer up


25 December 2007
28 November 2007
Another week full of designs
Our Des Moines skirt gets a metallic makeover. Our rara dress is made with a super luxurious vintage silk fabric that used to cost £32 a metre, it ain't getting any posher than that!. And the 2-layered dress is a fun alternative to dress up this season, the huge bow give it that added romantic factor and we have sewed in a vintage medallion, because we want to.
26 November 2007
party season final weeks
21 November 2007
12 November 2007
CATFARER!
THE CATFARERS!!! SO CRAZY RIGHT NOW!
After months of research our marketing department have concluded that glasses for cats is what pet owners desire the most since dressing your dog took off 4 years ago. Poor cats they can't be dressed but nobody says they can't be acessorised! In fact we say they should be! with a pair of catfarers at all times, i mean, they can see in the dark anyway!.
"hi, i'm infante, i'm 3 years old and i live in brick lane, east london. Since i wear my catfarers i have had much more success with female cats at the vicebar. it's just amazing! a whole new experience! Sometimes i even pull in the daylight, sober, at coffee@ or queueing for a bagel just because i'm wearing my catfarers. Damn! how i wish i had balls again!"
Let's recap!













We haven't updated for so long, obviously because we never stop! Everyday there is a ton of things to do in order to get our product out there, even though we are having fun along the way. Sadly we are not living up to our name and might change it to The Busy Ones! Above is what has been new in stores minus the skirts which are always in such small runs it's imposible to keep a track of them. hey! don't forget that if you are in Glasgow you can buy Des Moines at Doll boutique!
Also, we are working so hard to bring you the best for the party season, and we have come up with so many new ideas, one already looks like a best-seller, maybe it will outdo the macrame dress!

15 August 2007
We made it!
We sended 8 units and waited nervously for a response, that arrived on the 15th of july with Lisa Honey confirming we were taken onboard at TS Oxford Circus as a concession, and that we were launching there on the 6th of august with a 6 linear fixture. 3 weeks to make 90 garments and some other 30 for stock!
Natalia had a clear view of the look of the collection. Hard cotton fabrics, puffball shapes contrasting with flowy short skirts, antique haberdashery detailing on some dresses and vynil bits on others. A clear hard but romantic message. All very unique and handmade by the two of us and a couple of friends!
And just at the final week Natalia decided we needed to add a show stopper, and she went and cut some bit from the bedroom curtain and voila! the macrame dress was born.
And it has become our best-seller! Luckily enough this week we found a stall in dalston market that sells the same trimming in a roll, just when the last curtain was being butchered! This first week after the launching has been amazing, we've been to topshop everyday!. Seing so many people loving what we do has given us so many new ideas! Topshop is busier than brick lane on sunday market!
Then, today we saw they have put 2 of our dresses in the main mannequins in the ground floor, you can see them from oxford st!
14 June 2007
About us!
A Parisian silhouette with a London attitude, Des Moines has achieved in their s/s 09 collection a balance between hard and romantic, garments that are unthreatening yet interesting.
Made and sourced in London, the label never stops experimenting with unusual fabrics paired in eye-catching colour combos adorned exquisitely with a vast collection of vintage haberdashery that makes each piece truly unique and individual but somehow always achieving an effortless and timeless look.
It's Atelier Fashion; short dresses, ruffle tops and paper-bag skirts coming from a young and vibrant label founded in 2001 by fashion-graduate Nat Colom and her partner Diego Tellez in a little corner of east London.
Des Moines is currently selling their s/s 09 collection at Topshop flagship store in Oxford Circus (their 5th for the high-street king) and at the brand-own store The Lazy Ones. Also, their international presence is palpable now that Des Moines is available at Pixiemarket.com where items sold out in the first 24h of being in the site.
Des moines is about something universal, femininity and something concrete, city-life, which has already attracted the likes of Peaches Geldof, Kelly Osbourne or Alexa Chung among others.
Des Moines previous collections have already been featured in Dazed and Confused, W magazine, SelfService or Elle Italia and its heavily present in the blogosphere.
THE STORE!




The Lazy Ones is a new concept of store situated in Brick Lane’s east London.
The idea of the shop opened in 2004 by creative duo Nat Colom and Diego Tellez was, on one hand, to provide to fashion-concious people an cool selection of vintage, mainly dresses for girls and shirts for boys, but promote also the owners artistic side with a range of illustrated gear (tees, sweatshirts shoes and bags) and a womenswear collection (Des Moines).
Thanks to their great location in one of europe’s most "happening" areas, the store is favoured by celebs like Kate Moss & Pete Doherty, Alexa Chung, Peaches Geldof, Kelly Osbourne, Fearne Cotton, Amy Winehouse, Jarvis Cocker, Gael garcia-bernal, Samantha Morton & Tracy Emin.As well as supermodels such as Erin Wasson, Daul Kim, Gemma Ward, Iekeliene Stange, Grace Small, Eugenia Volodina, Kim Noorda & Luca Gadjus. Fashion people include Camille Bidault-Waddington, Gareth Pugh, Matthew Williamson or Marjan Pejoski among others.
Also bands like Be Your Own Pet, Maximo Park, Basement jaxx, Dizzee Rascal and friends like Patrick Wolf or Bishi, and all the band members from Franz Ferdinanz but Kapranos for some reason.





The Lazy Ones have appeared in Dazed and Confused, W magazine, SelfService, Elle France, Elle Italia, Elle Sweden, Elle Korea, Pimp magazine, Amelia’s, Neo 2 and El Pais among others. In the media their clothes have been used most recently in a 90210 episode and in the past were used for channel 4's Nathan Barley(hilarious!) and in numerous videos for catalan bands Astrud & Hidrogenesse.
In august 2007, a new chapter for The Lazy Ones started when Des Moines became also available at Topshop flagship store in Oxford Circus.
In october 08 Des Moines made its US debut in the hands of Pixie Market. You can buy a selection of Des Moines best pieces in their New York & LA stores as well as online at www.pixiemarket.com.
THE BAND!
Back in 2001, Nat & Diego created a fake band in a friends studio and decided to call it The Lazy Ones because although it was basically an antifolk album, even the tambourine was from a keyboard. They wrote their own lyrics and melodies though!. "You don't even know" included hits like"The balloon farm" which was played on Michael Goodstein's radioshow on WFMU in the United States.
In 2004 a revival of their "musical project" occurred when they handled some copies to music insiders, which culminated in a mini hoxton tour. After playing live with a real band they went back to basics and recorded a midi covers album,"MIDIocre xmas 04", with midi tracks downloaded from the internet and with a cassette recorder plugged to their pentium II as a microphone.
In 2006 The Lazy Ones became a virtual band and they lauched their 3rd album "Invisible green" through myspace and youtube . The album talks in songs like "i wanna have a shop" or "virtuality" about the ups and downs of the retail world, its customers and online shopping or in "senyora" how to get rid of a cat when there's no space for her in your new flat. "Invisible green" named after their shop front colour paint also includes crazy danceable fun tracks like "omg!I married a horse!".


















































































































































