31 December 2013

The Blank Tapes!

Like The Blank Tapes say Uh-Oh! Let's get glam!
This year has been amazing, we want to thank you to all our customers, the camera shy ones and the not so shy below!
Above poet Patricia Rezai with her TLO bomber

 Because of you in 2014 we are celebrating 10 years of the opening of our store!
"This is my day" sing the guys from The Blank Tapes....so, we've been featured in Glamour France! Merci
Thanks to Yo Dona, for a full page about us and our store!
Also thanks Cuore magazine for the mention!
We couldn't believe it when we saw our picture in Hola! Fashion
and on Cosmopolitan December issue

December was a double rainbow! we launched a premium capsule collection 
Happy 2014! haha Nat & Diego xxx

30 November 2013

Useless Eaters!

We are proud to announce we are the new faces of Beefeater London as part of the campaign This is my London #MyLondon. We will work alongside Beefeater to tell you all about our London and why this city inspire us everyday!
Back in August we spent a whole day at Spring Studios shooting the campaign. It was photographed by the talented Bella Howard and her crew. Orchestrated by the great creative team of Beefeater Spain.
Fitting day, above, trying options with the queen of the universe, Anna Trevelyan
Shoot day! Hair by the amazeballs Alex Brownsell from Bleach with the help from Scarlett Valentine!
Make up by Thomas de Kluyver, we talked about our favourite snacks and about Drew Barrimore, lolz
Backstage at Spring Studios, everyone was so polite and kind, so great to meet you all!
Got my nails did with the rose design I sketched for the pants! 
Anna commissioned someone that painted the jeans in one day, how fly is that!
Bella here telling us off cos we were having a peek at the monitors a bit too often. How am i looking, darling? Am i fat, darling? So Ab Fab we were!
Our fashion business (store, label, e-commerce) is the beating heart of our adventure in London, so nothing would have been possible without your support and your love for our designs! XXX
We are now on billboards all over the country! If you spot one, send us a pic we still haven't seen one in the flesh!
we were also made into a FB app! when u click on the dots, a fact about us and our favourite London spots appear! POP ART!
this is so much fun!
hey we also have a new drop of winter clothing, we've made more stock of our best-sellers and added some lovely new designs! Modelled by Taiba!
 new quilted sweatshirts!
 get cosy!
lots of velvet and lace and checks!
check our website www.thelazyones.com 
quilted sweatshirt and leather minimal joggers!
sunflowers tee and velvet skater skirt back in stock!
loving metallics!
By the way, huge thanks also to the Publicis team, Marc Allenby, Nadia, Claire, Clancie-Lee and all the others! 
Nat & Diego xxxxx